IB Essentials (“we,” “us,” or “our”) is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and your rights. By using our website or purchasing our products, you agree to the practices described here.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify registered users of material changes by email or by posting a notice on our website. Your continued use of our services after any changes constitutes acceptance of the updated policy.
Who We Are
IB Essentials is a brand operated by Adansonia Education Group, an independent educational publisher and digital product provider based in Austin, Texas, USA. We are not affiliated with, endorsed by, or connected to the International Baccalaureate Organization (IBO). Our business is registered and operated from Austin, Texas, USA.
Contact: support@ibessentials.com
Information We Collect
We collect the following types of personal data:
- Account and purchase data: name, email address, billing address, and order history when you make a purchase.
- Payment data: we do not store full credit card details. Payment processing is handled by a third-party processor (e.g., Stripe or PayPal), which has its own privacy policy.
- Usage data: IP address, browser type, pages visited, time on site, and download activity, collected via cookies and analytics tools.
- Communications: any messages you send us via email or contact forms.
- Optional profile data: school name, subject, or teaching level if voluntarily provided.
How We Use Your Information
We use your data to:
- Process and fulfill your orders and deliver digital downloads.
- Send purchase confirmations, receipts, and product updates.
- Respond to your support inquiries.
- Send marketing emails (only with your consent; you may unsubscribe at any time).
- Improve our website and products through analytics.
- Comply with applicable legal obligations.
- We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
Legal Basis for Processing (GDPR)
For users in the European Economic Area (EEA) or United Kingdom, we process personal data on the following legal bases:
- Contract performance: to fulfill your purchase and deliver products.
- Legitimate interests: to improve our services and prevent fraud.
- Consent: for marketing emails and optional cookies.
- Legal obligation: where required by law.
Cookies
We use cookies and similar tracking technologies to operate our site and analyze traffic. You can control cookie preferences through your browser settings. Essential cookies (required for purchases) cannot be disabled. Analytics cookies are optional and require consent where applicable.
Data Sharing
We may share your data with trusted service providers who assist us in operating our business, including:
- Payment processors (e.g., Stripe, PayPal).
- Email service providers (e.g., Mailchimp, ConvertKit).
- Website hosting and analytics platforms (e.g., Shopify, Google Analytics).
- Customer support tools.
- All third-party processors are contractually bound to protect your data and use it only for specified purposes.
International Data Transfers
IB Essentials is based in Austin, Texas, USA. If you are located outside the United States, your data will be transferred to and processed in the USA. For EEA users, we rely on appropriate safeguards (such as Standard Contractual Clauses) to comply with GDPR requirements on international transfers.
Data Retention
We retain your personal data for as long as necessary to fulfill the purposes described in this policy or as required by law. Purchase records are typically retained for seven (7) years for tax and accounting purposes. You may request deletion of your data at any time, subject to our legal retention obligations.
Your Rights
Depending on your location, you may have the following rights:
- Access: request a copy of the personal data we hold about you.
- Correction: request correction of inaccurate data.
- Deletion: request deletion of your data (“right to be forgotten”).
- Portability: request your data in a portable format.
- Objection: object to processing based on legitimate interests.
- Opt-out: unsubscribe from marketing emails at any time via the unsubscribe link.
- To exercise these rights, contact us at support@ibessentials.com. We will respond within 30 days.
Children’s Privacy
Our products are intended for use by students aged 16 and over, teachers, and educational institutions. We do not knowingly collect personal data from children under 13. If we become aware that a child under 13 has provided personal data, we will delete it promptly.
Updated and Effective: May 8, 2026